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Have the Brain Changing effect of Meditation, in a fraction of the time I was having coffee with a friend one day: we'll call him "Brad" (not his real name). Brad was in his mid forties and on the corporate ladder, traveling around the world, with a wife and three...
Extract from The Buying Brain The primal brain in the modern world has subconscious patterns of behaviour that transcends race and culture. The research into neuroscience involves the interpretation of data derived from EEG brainwave studies, eye tracking and...
Using Stories to Make More SalesMany people struggle to write good tenders that engage the evaluation committee from beginning to end, making it a “no brainer” to select their company. So can we learn from another industry that, whilst seeming to have no connection to...
Secrets for Selling to the Subconscious MIndIf You Understand Brain Basics, You'll Sell More. That's the claim by the author of this book. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated...
Have the Brain Changing effect of Meditation, in a fraction of the time I...
Extract from The Buying Brain The primal brain in the modern world has...
Using Stories to Make More SalesMany people struggle to write good tenders...
Secrets for Selling to the Subconscious MIndIf You Understand Brain Basics,...
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NLP Master Practitioner/Trainer, successful tender writer, certified business/leadership coach and trainer.
Sue has a Masters of Leadership & Management (with High Distinction) majoring in Marketing and Strategic Procurement and spent 15 years lecturing Supply Chain Management and Contract & Procurement Optimisation to MBA students.
Sue is also the Chair of the WAITTA INCITE Awards and a Lead Judge for the iAwards. Both awards reward and celebrate excellence in ICT within WA and Australia respectively.
Sue started this site to share her knowledge and help others build better businesses through marketing, business development and sales. She has a keen interest in neuromarketing, believing it is the subtle psychological elements that provides important points of differences in any message.
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